Free Tool
Landing Page Roast Checklist
30 questions. 5 categories. Roast your own landing page before your audience does — and get a prioritized list of what to fix first.
0
Headline
0
Value Prop
0
Social Proof
0
CTA
0
Trust
Headline & Above the Fold
0 / 6
Headline states exactly what you do in one sentence
A stranger with zero context reads it and immediately knows what the product is for.
The headline names the outcome, not the feature
"Get structured feedback in 48 hours" not "A feedback marketplace with reviewer matching."
The subheadline adds context the headline can't fit
If your headline is the hook, the subheadline is the qualifier. Who is this for? What makes it different?
CTA is visible without scrolling on desktop
The primary action button is above the fold — visitors don't need to search for what to do next.
No jargon or buzzwords in the headline
"AI-powered synergy platform" is noise. Plain language that means something specific always wins.
Hero section passes the 5-second test
Show the page to someone unfamiliar with your product for 5 seconds. Ask: "What does this do?" They should be able to answer.
Value Proposition
0 / 6
The page explains what makes you different from alternatives
Visitors always compare you to something. Are you cheaper? Faster? More structured? Easier? Say it explicitly.
You've named the specific problem you solve, not a generic one
"Feedback is hard to get" is generic. "Feedback from friends is biased and useless" is specific. Specific resonates.
Benefits are concrete, not abstract
"Save time" is abstract. "Get structured feedback in 48 hours instead of waiting weeks" is concrete. Use numbers where possible.
The target user is explicitly named somewhere on the page
"For founders building their first SaaS" makes the right people lean in and the wrong people self-select out. Both are good.
You show the product, not just describe it
A screenshot, demo GIF, or video that shows what the product actually looks like converts better than a description of what it does.
Pricing (or "free") is visible without digging
Hidden pricing creates anxiety. If it's free, say so early — it removes the biggest barrier to action.
Social Proof
0 / 6
At least one real testimonial is visible above the fold or early in the page
Real names, real context. "This helped me fix my messaging before launch" from @foundereach beats "Great tool!" from J.S.
Testimonials mention a specific outcome, not a vague compliment
The best testimonials name the problem the person had, what they did, and what changed. Vague praise adds no trust.
Usage numbers are shown if they're meaningful
"500+ projects reviewed" or "Used by 1,200 founders" — even small numbers signal real usage. Only show them if they're credible.
Testimonials are from recognizable personas (not just names)
Reviewer role and context matters: "Indie hacker, 3 failed products, now using this before every launch" > "Marketing manager"
No fabricated or generic testimonials
Fake testimonials are worse than none — they trigger skepticism in the exact audience you're trying to convert.
Press mentions or community shoutouts are included if you have them
A tweet from someone with 5,000 followers in your niche is more credible than a generic "as seen in" badge. Include the real thing.
CTA & Conversion
0 / 6
There is one primary CTA, not three competing ones
Decision paralysis is real. One clear action for the right audience converts better than "Sign up / Learn more / Book a demo / Watch video."
The CTA button text is specific, not generic
"Get structured feedback →" beats "Get started". "Submit your landing page free" beats "Sign up". Specific CTAs convert better.
There is a micro-copy line under or near the CTA that reduces risk
"No credit card required" / "Free forever" / "Takes 2 minutes" — one line that removes the hesitation barrier right at the point of action.
The CTA appears at least twice on the page (top and bottom)
People who scroll to the bottom are qualified. If the CTA is only at the top, you're losing the most interested visitors.
The page makes clear what happens after you click the CTA
Uncertainty kills conversions. "Click to submit your project — you'll get matched with reviewers and receive feedback within 48 hours" removes the unknown.
The CTA button is visually dominant — highest contrast element on the page
Your CTA should be impossible to miss. If you have to look for it, it won't convert.
Trust & Credibility
0 / 6
Contact email or support channel is visible
An email address (even in the footer) signals there's a real person behind this. Ghost products with no contact info trigger distrust.
Founder or team is named somewhere on the page or linked
People buy from people. A name, face, or "built by" line increases trust — especially for early-stage products with no brand equity.
Privacy policy and terms are linked (even in footer)
Missing legal links make enterprise buyers bounce immediately. It also signals "side project" rather than "serious product."
The page loads in under 3 seconds on mobile
Test it. A slow page makes visitors question whether the product is maintained. Speed is a credibility signal.
No broken images, links, or placeholder text
An "alt text" image or a broken link kills trust instantly. Check every element on the page on desktop and mobile.
The page works and looks correct on mobile
Over half of web traffic is mobile. A desktop-only design that breaks on phones loses the majority of visitors.
—
Self-assessment is a start. Human feedback is the finish.
This checklist tells you what to look for. HelpMarq's structured reviewers tell you what they actually experience — the confusion, the hesitation, the exact moments you lose them.
Get real feedback on your landing page →